Hobby home page
IPA Banner Global Recognition
Electriclime gif
jw collective
Contemplative Reptile
  • International Edition
  • USA Edition
  • UK Edition
  • Australian Edition
  • Canadian Edition
  • Irish Edition
  • German Edition
  • Singapore Edition
  • Spanish edition
  • Polish edition
  • Indian Edition
  • Middle East edition
  • South Africa Edition

Bestads Six of the Best Reviewed by Wayne Deakin, ECD, EMEA, Huge

Trends and Insight 134 Add to collection

Each week Bestads picks the very best advertising in the world, in every medium - which is reviewed by a top creative director or team to select their own personal favourites

Bestads Six of the Best Reviewed by Wayne Deakin, ECD, EMEA, Huge

Winner: Snickers: Rap Battle. Populous, light and entertaining.

The sort of thing most young creatives will probably turn their nose up because it's not all edgy, dark or hipster enough for them. But this for me is a lesson in good old classic short-form storytelling that leverages culture and lands the brand with a lovely flavor of wit and charm.

Nice touch to have Sir Elton mixing it up with the young Emarr Kuhomano and Monique Lawz. What's also appealing and something that the general public might not know, is the fact that Sir Elton is actually a long-term supporter of emerging rap artists, which for me gives this spot an extra sweet taste of credibility. Good stuff. READ ON...

view more - Trends and Insight
Sign up to our newsletters and stay up to date with the best work and breaking ad news from around the world., Tue, 04 Sep 2018 02:33:24 GMT