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Bestads Six of the Best Reviewed by Wain Choi, ECD, Zulu Alpha Kilo, Toronto

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Each week Bestads picks the very best advertising in the world, in every medium – which is reviewed by a top creative director or team to select their own personal favourites

Bestads Six of the Best Reviewed by Wain Choi, ECD, Zulu Alpha Kilo, Toronto

This week's guest judge is Wain Choi, executive creative director, Zulu Alpha Kilo, Toronto.


BEST TV
My favourite was Saxx Underwear 'Peaches'. I loved how it delivered the consumer's benefits in a clear way with a bit of humour. Simple and to the point.

The runner up was Hooked on Phonics 'When You're Hooked on Phonics...'. All three characters were great, especially the daughter. Dialogue between them kept me entertained.

BEST PRINT
Tooletries 'Back scrubber' was my first pick. We all wish we could be that flexible to clean our hard to reach body parts.

Clorox 'Complicated Labels' was a runner up. It deciphered a really complicated how-to-wash label that no one understands to clean your precious sweater. Makes you want to have this product.

BEST OUTDOOR
I chose Netflix 'Red Notice Shop' as my favourite pick. Rather than just seeing it, this installation made you experience and be part of the story. It makes the audience be players rather than observers.

The runner up was RAC Rescue Helicopter 'Timeline'. A brilliant way to show how amazing they are by illustrating a timeline and also using the existing handrail as part of the timeline.

BEST INTERACTIVE
My favourite was Dal.Komm 'Mask ID'. It shows a simple way to access free WiFi by wearing masks in stores. Changing customers' behaviour.

Runner up was Tencent Youth Science 'Poster Postcard Post It'. Rather than trashing promotional materials after the event, they created a game where these materials became valuable.

BEST RADIO
I love the insight that you can't return your kid no matter what. I can almost visualize the kid wanting his mom's attention. Koala 'Mother' was my first pick.

Runner up was McDonald's 'The Night Whale'. Really well executed. It was understated and made me hungry listening to it.

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Bestadsontv.com, Tue, 08 Mar 2022 07:56:00 GMT