Bestads Six of the Best Reviewed by Tzur Golan, Chief CD/Partner, M&C Saatchi, Tel Aviv, Israel
Each week Bestads picks the very best advertising in the world, in every medium - which is reviewed by a top creative director or team to select their own personal favourites.BEST TV
two choices for the TV category represent the two extremes of the
category. The first is a long commercial with high production value and
the second is low-budget and short. The first is inspiring and contains
insight about life while the second shows product benefit with the smart
use of a trend from the past.
Winner: EDEKA: Eat Like the Person You Want To Be.
In this film all the components of a great commercial are combined:
idea, script, directing, storytelling, photography, editing, music,
casting and of course, brand relevance. READ MORE...view more - CreativeBestadsontv.com, Tue, 28 Feb 2017 01:02:48 GMT