Peach
Hobby home page
liahome
Electriclime gif
IPA Banner Global Recognition
jw collective
Contemplative Reptile
Editions
  • International Edition
  • USA Edition
  • UK Edition
  • Australian Edition
  • Canadian Edition
  • Irish Edition
  • German Edition
  • Singapore Edition
  • Spanish edition
  • Polish edition
  • Indian Edition
  • Middle East edition
  • South Africa Edition

Bestads Six of the Best Reviewed by Tara Ford, Chief Creative Officer at The Monkeys, Sydney

Creative 21 Add to collection

Each week Bestads picks the very best advertising in the world, in every medium – which is reviewed by a top creative director or team to select their own personal favourites

Bestads Six of the Best Reviewed by Tara Ford, Chief Creative Officer at The Monkeys, Sydney

This week's guest judge is Tara Ford, chief creative officer of The Monkeys, Sydney.

BEST TV
Winner: PSA 'Twas the Call Before Christmas'. Don't mind a little absurdity, and in this case, you get the message loud and clear. A serious issue done in an entertaining way. And a timely reminder. So timely I had better stop writing this and tuck my kids into bed...

Runner up: CANAL+ 'The Codes 2'. Last year CANAL+ launched an ad with the stars of the network, including famous actor Kad Merad, looking for their login information for the channel. It was so popular that Kad now constantly gets asked for his password in real life everywhere he goes. So, this is a great example of when advertising cascades into real life and then back again.
It's nice to see a brand being playful like this.

BEST PRINT
Winner: APACAUVI 'One means of transport can lead to another'. Being on a scooter feels free and easy. Kids ride them right? We're not used to being told otherwise. This just might cause pause for thought as the wheelchairs were parked amongst the scooters for real. Perhaps better outdoor than print. Placement and timing are key.

Runner up: None

BEST OUTDOOR
Winner: IKEA 'Set-the-tablecloths'. Over the past year and all the lockdowns there's probably been a lot of eating on the couch, and the kitchen island. Maybe also while standing in the fridge (or maybe just me) but not so much of the formal sit-down entertaining, so this is a good reminder for people on how to set a table with aplomb. Simple design with function.

Runner up: True Gum 'The Big Plastic Raid'. Chewing gum contains the same type of plastic that's used to produce plastic bottles and bags. No great for the environment but also not at all delicious. Makes you think twice.

BEST INTERACTIVE
Winner: VICE World News 'The Unfiltered History Tour'. This is one of those ideas that you see and think it should have been done before. Simple and thought provoking. Taking the most disputed artifacts in the British Museum and telling the original stories behind them. The moments they were removed and the cultural significance according to people from the homelands. Feels like this one could go bigger and better still.

Runner up: None

view more - Creative
Sign up to our newsletters and stay up to date with the best work and breaking ad news from around the world.
Bestadsontv.com, Wed, 15 Dec 2021 04:04:37 GMT