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Bestads Six of the Best Reviewed by Steve Hansen + JP Twaalfhoven, CDs, Clemenger BBDO, Wellington

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Each week Bestads picks the very best advertising in the world, in every medium – which is reviewed by a top creative director or team to select their own personal favourites

Bestads Six of the Best Reviewed by Steve Hansen + JP Twaalfhoven, CDs, Clemenger BBDO, Wellington

This week's guest judges are Steve Hansen and JP Twaalfhoven, creative directors at Clemenger BBDO Wellington.


BEST TV
#1: Heineken's 'A Lockdown Love Story'. A charming in-the-now story of connection, packed with nice insightful moments. Loved its breeziness, optimism and performances. And we intimately understand the appeal of beers together. Feeling the love on this one.

#2: PONANT's 'The North Pole, The South Pole, and You'. Visuals and craft you couldn't look away from. Ice volcanoes. Sold the magic. We want to go; who wouldn't?

BEST PRINT
#1: Gitanos' 'Stage'. Nicely plays with visual scale to sell the beauty and drama of sound. It put us right in the moment (literally). Simple visuals plus considered craft equals smiles and a win from us.

No runner-up here.

BEST OUTDOOR
Some interesting pieces this week, but nothing that got us leaning in or our spines tingling.

BEST INTERACTIVE
#1: Anne Frank House's 'Bookcase for Tolerance'. Effortlessly connects stories old and new. It's both a lovely tribute to history, and a way for a new generation to tell their own stories. A great fusion of tech and storytelling we'll be exploring deeper.

#2. AAMI 'Rest Towns'. Smartly integrated. Employs well-placed media to direct people to real-world solutions. You get a baseball cap tip from Steve.

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Bestadsontv.com, Wed, 24 Nov 2021 07:52:00 GMT