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Bestads Six of the Best Reviewed by Rui Branquinho, Co-founder of GiveBack Agency, Brazil

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Each week Bestads picks the very best advertising in the world, in every medium – which is reviewed by a top creative director or team to select their own personal favourites

Bestads Six of the Best Reviewed by Rui Branquinho, Co-founder of GiveBack Agency, Brazil

This week's guest judge is Rui Branquinho, co-founder and creative partner at GiveBack Agency, Brazil.

Winner: Courageous Conservation Global Foundation '400 Years at Half Staff'. If there's something that still seems invisible to many, seizing the right moment to draw their attention to this can be really powerful. Meaningful and visually impacting. The interactive element of this project is the perfect complement.

Runner Up: The Innocence Project 'Happiest Moments'. Advocating for the innocent. Fighting for justice, happiness, and bringing people together. More people deserve to know about a project like this one so that they can learn how to participate.

Winner: Jeep 'More Than Screen'. In a moment of great confinement, this works so well.

Winner: Lux Magical Spell 'Smell Expert'. The perpetual search for a different product demo that will attract people's attention. Delicate and effective.

Raising awareness, drawing people's attention, arousing interest while providing data that can impact people are some of the roles of communication. There are, however, so many urgent issues that, if we manage to get people to take action, it's even better. That is why...

Winner: Major League Heroes. A business struggling, significantly impacted by the pandemic, an homage, execution capability, and an idea that bring it all together.

Runner Up: Project Zero 'Welcome to Preservation Play'. A new way to help and relax at the same time. I've already subscribed to the channel. Congrats, too.

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