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Bestads Six of the Best Reviewed by Rosie Bardales, CCO and Partner, BETC London

Trends and Insight 187 Add to collection

Each week Bestads picks the very best advertising in the world, in every medium - which is reviewed by a top creative director or team to select their own personal favourites

Bestads Six of the Best Reviewed by Rosie Bardales, CCO and Partner, BETC London
BEST TV
Winner: Hudson's Bay 'Everything Comes to Life at Hudson's Bay'. It's an entertaining piece of communication that makes you feel good about the brand. It's charming and democratic. And at a time when everyone's trying to be controversial for PR sake, it's refreshing and positive. There's a nice bit of storytelling, with some clever nuances, accompanied by a cool, modern track that makes the brand likeable. It also doesn't over promise, but uses a bit of magic and music to entertain and retain memorability. READ ON...
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Bestadsontv.com, Wed, 03 Oct 2018 03:01:44 GMT