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Tue, 19 Dec 2017 05:41:05 GMT
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Bestads Six of the Best Reviewed by Ronny Northrop, ECD, Cutwater, San Francisco
Each week Bestads picks the very best advertising in the world, in every medium - which is reviewed by a top creative director or team to select their own personal favourites
Winner: Sandy Hook Promise: Tomorrow's News. I really like the device of tomorrow's news used here. There has been a lot of PSA work around this issue, but helping people understand the warning signs seems like arguably the most important angle to take. And this video does a great job of doing just that. The execution is spot on with its emulation of a real news clip and the range of interviews stack up nicely. Great spot I wish I had done! READ MORE...view more - Creative
