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Bestads Six of the Best Reviewed by Robyn Stern, Associate CD, Saatchi & Saatchi, LA

Creative 121 Add to collection

Each week Bestads picks the very best advertising in the world, in every medium - which is reviewed by a top creative director or team to select their own personal favourites.

Bestads Six of the Best Reviewed by Robyn Stern, Associate CD, Saatchi & Saatchi, LA
BEST TV
Winner: TOUS: Tender Stories No. 5.
Runner Up: Reporters Without Borders.

This category was a toss-up for me. These two stood out because their message kept me engaged. And while I wish TOUS was shot by Wes Anderson (since it clearly pays a homage to him in a small way) and did away with Gwyneth's name titled up, it made the product the hero of the story while seamlessly integrating into the spot as a whole. (I mean, what woman wouldn't want those rings?!). The fact that the dog's name was Robi(y)n had nothing to do with it. Really. READ MORE...
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Bestadsontv.com, Tue, 10 Jan 2017 00:53:15 GMT