Bestads Six of the Best Reviewed by Robin Fitzgerald, CCO, BBDO, Atlanta
Each week Bestads picks the very best advertising in the world, in every medium - which is reviewed by a top creative director or team to select their own personal favouritesBEST TV
Favourite: AXE Music 'Burn Out'.
Teenage boy. Teenage girl. Laundromat. Overt body spray product shot. I
thought I'd hate this, but then I faced my fear and just watched. Like
an exercise class you're not sure you want to wake up for, but you drag
yourself anyway. And I'm glad I did. The commitment to art direction and
attention to "laundromat fantasy detail" went beyond my wildest
expectations. Campfire in the washer? Yes! The muppet-like dancing
laundry pile people? Double yes. I even like the track, and I don't
usually like this type of music. Like ever. The degree of difficulty in
overcoming my cynical first impression was very high. But they did it.
No one can ever make a laundromat romance film again after this.
Seriously. No one do it. They nailed it, and it's over now. READ MORE...view more - Trends and InsightBestadsontv.com, Tue, 25 Sep 2018 03:47:24 GMT