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Bestads Six of the Best Reviewed by Robin Fitzgerald, CCO, BBDO, Atlanta

Trends and Insight 76 Add to collection

Each week Bestads picks the very best advertising in the world, in every medium - which is reviewed by a top creative director or team to select their own personal favourites

Bestads Six of the Best Reviewed by Robin Fitzgerald, CCO, BBDO, Atlanta
BEST TV
Favourite: AXE Music 'Burn Out'. Teenage boy. Teenage girl. Laundromat. Overt body spray product shot. I thought I'd hate this, but then I faced my fear and just watched. Like an exercise class you're not sure you want to wake up for, but you drag yourself anyway. And I'm glad I did. The commitment to art direction and attention to "laundromat fantasy detail" went beyond my wildest expectations. Campfire in the washer? Yes! The muppet-like dancing laundry pile people? Double yes. I even like the track, and I don't usually like this type of music. Like ever. The degree of difficulty in overcoming my cynical first impression was very high. But they did it. No one can ever make a laundromat romance film again after this. Seriously. No one do it. They nailed it, and it's over now. READ MORE...
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Bestadsontv.com, Tue, 25 Sep 2018 03:47:24 GMT