Tue, 07 Apr 2020 00:25:37 GMT
This week’s guest judges are Peter Defries (left) and Alan Wilson (right), creative directors at Publicis New York (but currently residing in their respective living rooms).
Winner: The clear winner for us this week was Facebook ‘Never Lost‘. This was an incredible example of the power of the spoken word. There’s been a lot of manifesto-over-found-footage ads recently, but this one really struck a chord. The slow visual build from emptiness to human connection, under the slightly off-beat rhythm of the poetry “I love people’s faces,” works perfectly. The end line then lands the spot nicely with Facebook’s purpose as an inherent facilitator of human connection in this current crisis, and what they can do to help. Continue reading on Bestadsontv.com…