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Bestads Six of the Best Reviewed by Pedro Americo, Creative Director, R/GA Berlin

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Each week Bestads picks the very best advertising in the world, in every medium – which is reviewed by a top creative director or team to select their own personal favourites

Bestads Six of the Best Reviewed by Pedro Americo, Creative Director, R/GA Berlin

This week's guest judge is Pedro Americo, creative director at R/GA Berlin.

BEST TV
Winner: FTX 'Don't miss out'. An irreverent spot in the fierce Super Bowl ad space competition. This year there's been quite a lot Crypto currency ads, and this one was one of the best. Using Larry's classic ironic humor to discredit Crypto is a strong way to make people question themselves why they discredit it without knowing much about the subject. Well done.

Runner up: o2 'Every Home'. It is a beautiful way to showcase the diversity of internet usage. Visually very pleasing and action-packed film.

BEST PRINT
Winner: Burger King 'Oprah Winfrey'. Very nice insight, strong copy line, quick and impactful. Like a great print ad should be. Well done!

Runner-up: Spotify 'The Kiss'. Music is definitely a way to bring couples together and could play a big role. It's a nice visual way to celebrate it.

BEST OUTDOOR
Winner: Clorox 'The Roadside Toilet'. It's a very nice insight to actually use an outdoor placement to sample a product. Plus the fact of facing a bad toilet on the road (or anywhere else really) is a relatable experience for consumers, that wish they had an outdoor like that close by.

Runner Up: The Vegetarian Butcher 'The Unthinkable Date'. A very nice ambient idea to demystify not only vegan cuisine but also the mindset of differences when it comes to eating out, a big part of dating people.

BEST INTERACTIVE
Winner: Women in Games '#GenderSwap'. A very strong insight on a very critical issue on the gaming industry. The strength of modding actual players that are well known gives the idea the potential of spreading inside and outside the community. Well done!

Runner-up: IKEA 'IKEA Aliens'. A funny way to jump in a popular conversation. Very simple but entertaining execution.

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Bestadsontv.com, Wed, 23 Feb 2022 00:16:30 GMT