Wed, 23 Feb 2022 00:16:30 GMT
This week's guest judge is Pedro Americo, creative director at R/GA Berlin.
Winner: FTX 'Don't miss out'. An irreverent spot in the fierce Super Bowl ad space competition. This year there's been quite a lot Crypto currency ads, and this one was one of the best. Using Larry's classic ironic humor to discredit Crypto is a strong way to make people question themselves why they discredit it without knowing much about the subject. Well done.
Runner up: o2 'Every Home'. It is a beautiful way to showcase the diversity of internet usage. Visually very pleasing and action-packed film.
Winner: Burger King 'Oprah Winfrey'. Very nice insight, strong copy line, quick and impactful. Like a great print ad should be. Well done!
Runner-up: Spotify 'The Kiss'. Music is definitely a way to bring couples together and could play a big role. It's a nice visual way to celebrate it.
Winner: Clorox 'The Roadside Toilet'. It's a very nice insight to actually use an outdoor placement to sample a product. Plus the fact of facing a bad toilet on the road (or anywhere else really) is a relatable experience for consumers, that wish they had an outdoor like that close by.
Runner Up: The Vegetarian Butcher 'The Unthinkable Date'. A very nice ambient idea to demystify not only vegan cuisine but also the mindset of differences when it comes to eating out, a big part of dating people.
Winner: Women in Games '#GenderSwap'. A very strong insight on a very critical issue on the gaming industry. The strength of modding actual players that are well known gives the idea the potential of spreading inside and outside the community. Well done!
Runner-up: IKEA 'IKEA Aliens'. A funny way to jump in a popular conversation. Very simple but entertaining execution.