Tue, 11 May 2021 03:58:18 GMT
This week's guest judge is Pedro Americo, creative director at BBDO Berlin.
Winner: P&G 'Love Leads to Good'. P&G once again bringing positivity and a greater message around Olympics. Nicely constructed, well executed, killer end-line. Beautiful and emotional. The kind of film I would send to my mom.
Runner-up: Verizon Gaming 5G 'The Reset'. Good use of the benefit of the network as a central part of the storytelling. Clear messaging in a fun and entertaining way. Great soundtrack and well directed. Nice job.
Winner: Dove 'Dove Reverse selfie'. Nothing much to add here apart from awesome work. A strong and important message displayed in a very relevant and visually strong way. Beautiful print for a great campaign. Dove kicking ass again.
Runner-Up: MINI 'Danger Brakes For You'. Nice one! We're talking about a feature that has been advertised over and over again, but the team found a fresh - and funny - way to portray it. You get the message right away with a smile on your face.
Winner: Sheba/Google 'Hope Grows'. This is a clear winner to me. What caught my attention was the usage of the own issue to advertise it, in a very big and surprising way. I really like this.
Runner-Up: Medalla Light 'The Coqui - Sounds from Home'. Even though it is not primarily an outdoor publication, I like the way of playing with sound to connect you with home. It is pretty simple but at the same time very meaningful for those away from home.
Winner: The Mirror Foundation/Kunana 'Missing Person Reporters'. Great insight to combine deepfake with reporting missing people. It adds a layer of 'reality' and curiosity enough to hit different outlets and conversations, inspiring people to look at those missing faces. Hope this helps lots of people to be found.
Runner-up: Made from Melbourne. Covid has hit concert venues hard and apart from live streaming and merch, nothing much has been done. This is a great way to celebrate venues and music. A collectable item for music lovers, cash for the venues to stay alive. Keep rocking, Melbourne.