Bestads Six of the Best Reviewed by Pedro Americo, Creative Director, BBDO Berlin

11/05/2021

Bestadsontv.com

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Sydney, Australia

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11/05/2021

Each week Bestads picks the very best advertising in the world, in every medium – which is reviewed by a top creative director or team to select their own personal favourites

This week's guest judge is Pedro Americo, creative director at BBDO Berlin.

BEST TV
Winner: P&G 'Love Leads to Good'. P&G once again bringing positivity and a greater message around Olympics. Nicely constructed, well executed, killer end-line. Beautiful and emotional. The kind of film I would send to my mom.

Runner-up: Verizon Gaming 5G 'The Reset'. Good use of the benefit of the network as a central part of the storytelling. Clear messaging in a fun and entertaining way. Great soundtrack and well directed. Nice job.

BEST PRINT
Winner: Dove 'Dove Reverse selfie'. Nothing much to add here apart from awesome work. A strong and important message displayed in a very relevant and visually strong way. Beautiful print for a great campaign. Dove kicking ass again.

Runner-Up: MINI 'Danger Brakes For You'. Nice one! We're talking about a feature that has been advertised over and over again, but the team found a fresh - and funny - way to portray it. You get the message right away with a smile on your face.

BEST OUTDOOR
Winner: Sheba/Google 'Hope Grows'. This is a clear winner to me. What caught my attention was the usage of the own issue to advertise it, in a very big and surprising way. I really like this.

Runner-Up: Medalla Light 'The Coqui - Sounds from Home'. Even though it is not primarily an outdoor publication, I like the way of playing with sound to connect you with home. It is pretty simple but at the same time very meaningful for those away from home.

BEST INTERACTIVE
Winner: The Mirror Foundation/Kunana 'Missing Person Reporters'. Great insight to combine deepfake with reporting missing people. It adds a layer of 'reality' and curiosity enough to hit different outlets and conversations, inspiring people to look at those missing faces. Hope this helps lots of people to be found.

Runner-up: Made from Melbourne. Covid has hit concert venues hard and apart from live streaming and merch, nothing much has been done. This is a great way to celebrate venues and music. A collectable item for music lovers, cash for the venues to stay alive. Keep rocking, Melbourne.