Bestads Six of the Best Reviewed by Oren Meir, CEO / CCO, Addict Israel

This weeks guest judge is Oren Meir, chief executive officer and chief creative officer at Addict Israel Advertising Agency.

BEST TV
Winner: When it comes to TV commercial, I divide it in two. The one with the great idea or the brilliant script and the one you just want to relax on the couch and see time and time again because they just make you laugh and have fun. Snug 'A New Realm of Cosy' exactly fits this definition.

Runner up: Vistaprint 'Fish'. There was a scene where the guy with the glasses moved his head in a delay of a second after the fish flew right over his face. Here you bought me. Made and edited excellently.

By the way, I must say that I was sure that this was an advertisement for a bank or credit card company that will be behind you in every decision. It seems less to me that a rollup will stand between me and the decision of starting a new business.

BEST PRINT
Winner: UNICEF 'Police Agent'. Incitement of only one inch of the hat upwards is all the difference between a police officer doing his job and a police officer not doing his job. Important message and accurate execution by the inch.

Runner up: Elephant Bleu 'Distorted Landscapes'. No doubt they will make me think twice before I go to my car wash next time. Not that I have not seen ads with reflections in the past, but I love the meticulous and accurate execution of all the ads in the series.

BEST OUTDOOR
Winner: Amnesty International 'Protect Those Who Protect Us'. When you say 'the writing was on the wall' you mean exactly that. It is a pity that ads of this kind only reflect reality but cannot really change it. The insight unfortunately makes up for it in the most painful way. In Colombia, threats are fulfilled more than the laws.

Runner up: Metro de Santiago 'Condorito at Metro' for the effort, the production and the execution and the most important thing... Happy 70th Birthday, Condorito.

BEST INTERACTIVE
Winner: KFC 'Chicken Milk'. Thank you for making me laugh out loud. This is the essence of advertising, not just thinking about how to raise sales for the short term but how to put a smile on the face of your potential customers for the long term.

Runner up: Tennis Australia / Monash Uni 'Action Audio'. As part of a large number of blessed projects with data-driven technologies which help visually impaired people access their sense of sight through additional senses, and when it works there is nothing more creative than that.