Bestads Six of the Best Reviewed by Nils Leonard, Outgoing CCO, Grey, London
Each week Bestads picks the very best advertising in the world, in every medium - which is reviewed by a top creative director or team to select their own personal favourites.BEST TV
wins. This is what TV is really good for. A trivial, trashy convenience
product made epic through a bit of storytelling and a killer track.
It's the mind numbing misery (in a good way) played through this spot
that makes it feel a newer idea than the rest.
The Volvo spot is a strong runner up.
its channelling an unexpected darkness to cut through, but it does it
with a crafted, Channel 4 charm. The glossy joy of the track opens the
idea up for people and makes the terror of the idea entertainment. Will
this be the poke the vanilla car category needs to take the gloves off
and start making good work again? READ MORE...view more - CreativeBestadsontv.com, Tue, 08 Nov 2016 23:41:07 GMT