Bestads Six of the Best Reviewed by Nils Andersson, Regional Creative President, TBWA\Asia
Each week Bestads picks the very best advertising in the world, in every medium - which is reviewed by a top creative director or team to select their own personal favouritesNot sure I received an abundance of gifts in my inbox, in the run up to
Christmas, but here goes. I really tried to judge everything without
reading any written explanations whatsoever, so let the work speak for
itself. One thing I did notice overall was the tendency for long form
content to be too long. And 'content' means it should have engaging content, right?
Winner: Waitrose. Snowed in.
Speaking of Christmas, first up, a beautiful festive piece from
Waitrose. Not easy to pull off something distinctive with all the
competition out there at this time of year, but this was simple and well
told. Made me feel all Christmassy. Somehow, the black and white
helped. READ MORE...view more - CreativeBestadsontv.com, Tue, 21 Nov 2017 02:09:04 GMT