Bestads Six of the Best Reviewed by Mike McKay, Partner and CCO, Eleven Inc., San Francisco
Each week Bestads picks the very best advertising in the world, in every medium - which is reviewed by a top creative director or team to select their own personal favouritesBEST TV
Favourite: MLA "Lamb Side Story".
In advertising, we often try to tap into politics, but clients rarely
allow us to do so. So I admire this agency for pulling this one off. Not
only does this video poke fun at our deep, political divide, but it
also makes fun of itself. Which, I believe, is a good way to make
consumers like your brand. Using a musical to highlight the clash
between the two groups is a tongue-in-cheek way to set-up the problem,
before revealing the one thing both sides can agree on: Australian lamb.
While it's a very entertaining video, I would cut it down in length. It
feels a bit too long for consumers who tend to "skip" whenever
possible. READ MORE...view more - CreativeBestadsontv.com, Wed, 17 Jan 2018 00:40:10 GMT