Tue, 20 Apr 2021 03:35:58 GMT
This week's guest judge is Matteo Maggiore, a senior creative now in force at Jung von Matt, Germany.
Winner: Greenweez 'Man vs Otter'. I've enjoyed almost every second of the ads. I like how the humour plays throughout, highlighting a well-thought and original concept.
Runner-up: Mercy For Animals 'New Normal'. A different point of view. Despite all the ads we saw during the COVID contingency, this one has a fair point. Some problems are still there, even if the focus is now on something else.
Winner: El Tiempo 'Change The News'. A simple and direct message. Interesting and pertinent usage of the side by side technique that makes people nodding and mumbling.
Runner-up: Mitch&Me 'Dogs were the first'. Maybe a bit overpromising for a shampoo for dogs, but I've appreciated the effort and the thought behind it. After all, I'm a dog lover.
Winner: Tiete Plaza Shopping 'The Self-Exam Mannequin'. Despite the unlimited usage of mannequins as a tool to promote issues, I found this one smart and straight to the point. Iconic, impactful and helpful.
Runner-up: Heinz Ketchup 'It Has To Be'. An iconic execution, maybe too much. It reminded me of something McDonald's already did in the past.
Winner: Pringles '#10CEL10'. Among all the initiatives and projects that tap on the video games' world, I found #10CEL10 a very emotional one. Diego Maradona is part of our story, and he always be. It's such a nice gesture remembering a true legend also within games arenas.
Runner-up: Flybondi Low-Cost Airline 'Mistakes'. A funny and intelligent trick that banks on the moment we are living in. It leverages real insights, and it deploys in an unexpected promo with all the ingredients to become a success-both on business and PR levels.