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Bestads Six of the Best Reviewed by Matteo Maggiore, Senior Creative, Jung von Matt, Germany

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Each week Bestads picks the very best advertising in the world, in every medium – which is reviewed by a top creative director or team to select their own personal favourites

Bestads Six of the Best Reviewed by Matteo Maggiore, Senior Creative, Jung von Matt, Germany

This week's guest judge is Matteo Maggiore, a senior creative now in force at Jung von Matt, Germany.

Winner: Greenweez 'Man vs Otter'. I've enjoyed almost every second of the ads. I like how the humour plays throughout, highlighting a well-thought and original concept.

Runner-up: Mercy For Animals 'New Normal'. A different point of view. Despite all the ads we saw during the COVID contingency, this one has a fair point. Some problems are still there, even if the focus is now on something else.

Winner: El Tiempo 'Change The News'. A simple and direct message. Interesting and pertinent usage of the side by side technique that makes people nodding and mumbling.

Runner-up: Mitch&Me 'Dogs were the first'. Maybe a bit overpromising for a shampoo for dogs, but I've appreciated the effort and the thought behind it. After all, I'm a dog lover.

Winner: Tiete Plaza Shopping 'The Self-Exam Mannequin'. Despite the unlimited usage of mannequins as a tool to promote issues, I found this one smart and straight to the point. Iconic, impactful and helpful.

Runner-up: Heinz Ketchup 'It Has To Be'. An iconic execution, maybe too much. It reminded me of something McDonald's already did in the past.

Winner: Pringles '#10CEL10'. Among all the initiatives and projects that tap on the video games' world, I found #10CEL10 a very emotional one. Diego Maradona is part of our story, and he always be. It's such a nice gesture remembering a true legend also within games arenas.

Runner-up: Flybondi Low-Cost Airline 'Mistakes'. A funny and intelligent trick that banks on the moment we are living in. It leverages real insights, and it deploys in an unexpected promo with all the ingredients to become a success-both on business and PR levels.

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