Bestads Six of the Best reviewed by Matt Eastwood, worldwide CCO, J. Walter Thompson
Each week Bestads picks the very best advertising in the world, in every medium - which is reviewed by a top creative director or team to select their own personal favourites.
In the months and weeks leading up to Cannes, we see a lot of great work
appearing across all media. It's like the floodgates open and suddenly
we're swimming in amazing case study after amazing case study. In
Outdoor and Interactive, that premise held true. The work is excellent.
And almost every one of the six spots shortlisted in Television could
probably go on to win or shortlist at Cannes. For me, the disappointment
was Print. Most of the work came from traditionally "easy" categories -
toy stores, zoos and, of course, WWF. And, whilst the executions
themselves were fairly well done, overall there seemed to be a very
light touch in terms of strategy.
My favorite film is the charming Monoprix spot
from Rosapark. It's a beautifully told story with a plot twist that I
certainly didn't see coming. Engaging from beginning to end. The runner
up is the iPhone 7 "Barbers" spot. Once again, Apple is making classic Apple ads. And I mean that in a very good way. READ MORE...view more - CreativeBestadsontv.com, Tue, 23 May 2017 02:46:54 GMT