Winner: Police Now - Take 90
Always great when the planning is done properly. It takes 90 seconds to
let the anger pass, then it's pretty clever, and maybe obvious, to make
a 90 second ad to let us all know this. And the idea of making a
conflict between what we see and what we hear really works.
Runner up: Greens Baking - Keith Kennedy.
How to launch another baking product? Well, the best way is of course
to do a likeable and stupid commercial. And this film is so stupid that
it will definitely get people's attention.
Wish there were more campaigns like this out there. READ ON...