Bestads Six of the Best Reviewed by Malcolm Poynton, Global CCO, Cheil Worldwide, UK
Each week Bestads picks the very best advertising in the world, in every medium - which is reviewed by a top creative director or team to select their own personal favourites.As the industry proudly displays it's peacock feathers in the hopes that
jurors, clients and colleagues in Cannes will take note, the rest of
the world continues with everyday life. So let's take a look at what ads
everyday brands have running, well, every day.
Winner: McDonald's 'That place'
- the $1 Coke deal is a brief McDonald's agencies the world over have
done countless times. In other words, an everyday brand with and
everyday brief. Nothing special there. Only this time, pitch-winning DDB
off-shoot 'We Are Unlimited' have done it different. They've done it in
a way that gets who they're talking to. READ MORE...view more - CreativeBestadsontv.com, Wed, 26 Apr 2017 04:07:06 GMT