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Bestads Six of the Best Reviewed by Luis Paolo Gatti, Creative Director, Jung Von Matt, Germany

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Each week Bestads picks the very best advertising in the world, in every medium – which is reviewed by a top creative director or team to select their own personal favourites

Bestads Six of the Best Reviewed by Luis Paolo Gatti, Creative Director, Jung Von Matt, Germany

This week’s guest judge is Luis Paolo Gatti, creative director at Jung Von Matt, Germany.


BEST TV
Favourite: iPhone 13 Pro 'Detectives'. This film promote the feature in such a simple way and at the same time breaks the audience's expectations. I liked the performances and the timing of the twist. So much fun!

Runner up: Heineken 0.0 'Cheers with No Alcohol'. The story starts from a true insight where many people feel out of place in some environments for not consuming alcoholic beverages. Telling this story through different eras makes it stand out, specially from an art direction point of view.

BEST PRINT
Favourite: SOVA 'What could it be?' At a time of year where most campaigns follow 'almost the same style' it caught my attention this way that they explored this insight. Super funny!

Runner up: Anglicare WA 'Home for the holidays - Bench'. In a discreet way, this idea has an emotional tone that caught my attention. Without being appealing but at the same time conveying a message that is not easy. Even more towards the end of the year.

BEST OUTDOOR 
Favourite: Goteborg Film Festival 'The Hypnotic Cinema'. This idea speaks very well with the audience it aims to reach. Undoubtedly much more interesting to the public than a traditional message.

Runner up: McDonald's 'Happy pay'. In such complicated times, motivating a smile is a nice attitude. And in the case of this very relevant idea with the brand.

BEST INTERACTIVE
Favourite: OVK/PEVR - Parents of Road Victims 'Empty Rooms - emptyrooms.be'. Using their own website to talk about accidents is impactful. It's a sad reality that we don't usually think about and that we believe happens 'only with others'. Important message and in an unusual place.

Runner up: Restore Earth 'NFTrees'. A smart way to use the NFTs and talk about an issue we ignore because it's the end of the year.

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Bestadsontv.com, Wed, 12 Jan 2022 08:24:00 GMT