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Bestads Six of the Best Reviewed by Justine Armour, Chief Creative Officer, Grey New York

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Each week Bestads picks the very best advertising in the world, in every medium – which is reviewed by a top creative director or team to select their own personal favourites

Bestads Six of the Best Reviewed by Justine Armour, Chief Creative Officer, Grey New York

This week’s guest judge is Justine Armour, chief creative officer at Grey New York.

Have you guys been watching TV lately? Obviously there’s no way I was about to give any points to a Covid montage today. No way. But! I’ve also been inside my apartment in New York for 10 weeks, almost every friend has fled the city, and starting a big new job four seconds before the pandemic has made me feel constantly off my game. So that Nike spot hits a little different than the rest. And I really needed this rendition of Life on Mars today. I kinda wish Lebron didn’t say ‘right now we’re fighting for something much bigger than a win’, but you know what? He’s right. And it’s going to turn out ok, eventually. I’m really glad this spot exists, even if just to set the bar for the rest of us. We’re allowed to do these ads, I guess, but we need to do better. Runner-up is the Aldi ad. Thanks for showing us that making a comedy dialogue spot in these socially-distant production times can turn out something charmingly weird, well-written and really well acted. Continue reading on…

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