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Bestads Six of the Best Reviewed by Jim Wood and Carren O'Keefe, Co-ECDs/Partners, AnalogFolk

Trends and Insight 99 Add to collection

Each week Bestads picks the very best advertising in the world, in every medium - which is reviewed by a top creative director or team to select their own personal favourites

Bestads Six of the Best Reviewed by Jim Wood and Carren O'Keefe, Co-ECDs/Partners, AnalogFolk
BEST TV
Winner: IKEA 'Lamp 2'. Many of us remember CPB's Unboring work and the original, iconic Lamp spot for IKEA. It's only fitting that 16 some-odd years later, the story continues. What makes this new spot unique and notable is its message; reusing and not wasting. Not only is it timely and current, repurposing a memorable piece of advertising in order to drive that home is a smart way to do it. Additionally, the stylistic and emotional choices made throughout, reflect many of the Spike Jonze original. From the way the little girl carries her new Lamp up the stairs to the Lamp's POV looking back or looking at her, Rethink's team was able to create both a perfect sequel and beautiful homage. READ ON...
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Bestadsontv.com, Tue, 18 Sep 2018 03:26:07 GMT