Peach
Hobby home page
liahome
Soundlounge
Five By Five
jw collective
Contemplative Reptile
Please Select
  • International Edition
  • USA Edition
  • UK Edition
  • Australian Edition
  • Canadian Edition
  • Irish Edition
  • German Edition
  • Singapore Edition
  • Spanish edition
  • Polish edition
  • Indian Edition
  • Middle East edition
  • South Africa Edition
  • Ukrainian Edition

Bestads Six of the Best Reviewed by Jeremy Craigen, Global CCO, Innocean Worldwide

Creative 95 Add to collection

Each week Bestads picks the very best advertising in the world, in every medium - which is reviewed by a top creative director or team to select their own personal favourites

Bestads Six of the Best Reviewed by Jeremy Craigen, Global CCO, Innocean WorldwideBEST TV
Winner: Ikea Ghosts. There's a little bit of moneysupermarket.com in this new spot for Ikea. I've never been a massive fan of that campaign but a big one of this advertiser and this execution. Reviewing this ad was the first time I'd seen it and I wondered where it was going. The end gag is expertly delivered and the whole ad is very watchable time and time again.

Runner Up: Lucozade David and Goliath. What's this? Dialogue? Don't be silly. And very silly this ad is too. It feels nicely old fashioned. And what is wrong with that? READ ON...
view more - Creative
Sign up to our newsletters and stay up to date with the best work and breaking ad news from around the world.
Bestadsontv.com, Tue, 01 May 2018 02:09:50 GMT