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Bestads Six of the Best Reviewed by Jason Romeyko, Worldwide ECD, Serviceplan Group

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Each week Bestads picks the very best advertising in the world, in every medium – which is reviewed by a top creative director or team to select their own personal favourites
Bestads Six of the Best Reviewed by Jason Romeyko, Worldwide ECD, Serviceplan Group

This week’s Bestadsontv.com guest judge is Jason Romeyko, worldwide chief creative officer at Serviceplan Group.

BEST TV
Winner: Heineken 'Back To The Bars'.
Runner-up: KIA Sorrento 'One of Us'.

In reviewing this week's entries, I gravitated to the stuff which made me smile. Heineken pokes fun at our new realities in such a charming way. The script is a product of awkward observations. Nicely directed without ignoring any of the new socially responsible mandatories. I relate to the scene with the guy at the sink remembering to wash his hands for longer. In all of this doom and gloom, this spot gave me a break. It brought me joy.

Kia Sorrento gets runner up as I just love the script- particularly the mom and adult baby in the shopping trolley.

But I prefer bars over parking lots.

BEST PRINT
No Winner.
Runner-up: Marevivo 'Virus'.

To be really honest, I feel a bit let down print work lately. I know we live in Screen Age but I just do not feel we are taking advantage of the UberCreativity that this category can still generate. This week's work isn't the best I have seen and definitely did not bring a smile to my face. I do the Marevivo visual and message is worth singling it out. There are other world problems beside Corona.

BEST OUTDOOR
Winner: Nestle 'Nestle Nutrition Cart'.
Runner-up: B Honey 'Purple Hive Project'.

I think it is hardest to innovate in the supermarket industry and Nestle's low-budget ambient piece on obesity is remarkable. Considering how much I eat when I visit Dubai, I may have to take the trolley as my cabin baggage.

On the other end of the budget spectrum is the highly UberCreative innovation for B Honey. I am fascinated about cameras inside the hive serving as an intruder alert against destructive mites.

Special Mention: Assupol 'Eagan's Story'. This is one of the only pieces to sit naturally within the traditional definition of outdoor. Although I have seen this mechanic before, I love the idea of celebrating the hard-working health workers of beautiful South Africa and beyond.

BEST INTERACTIVE
Winner: Burger King 'Whoppa Anthem'.
Runner-up: Canon 'Truthmark'.

Very often interactive work is for selected, niche targets. That's why I love the simplicity of how Burger King made this a joyful experience for the masses. In a world where concerts have been cancelled, Tinie became the "Tiny Dancer" of the Whopper.

One of the biggest challenges for humankind will be how we process truth. In a world of fake news, Canon's piece is important for our times. I am not sure of the innovation comes from the client or agency and the search function is a little clunky. That said, we need clients and ideas like this!

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Bestadsontv.com, Tue, 04 Aug 2020 00:24:58 GMT