Adstream
CULT Futures - The Creatology Report
liahome
adobe front page
Five By Five
Soundlounge
Contemplative Reptile
Please Select
  • International Edition
  • Canadian Edition
  • UK Edition
  • USA Edition
  • German Edition
  • Irish Edition
  • Ukrainian Edition

Bestads Six of the Best Reviewed by Ian Mackenzie, Chief Creative Officer, FCB/SIX, Toronto

Creative 25 Add to collection
Each week Bestads picks the very best advertising in the world, in every medium – which is reviewed by a top creative director or team to select their own personal favourites
Bestads Six of the Best Reviewed by Ian Mackenzie, Chief Creative Officer, FCB/SIX, Toronto

This week’s Bestads guest judge is Ian Mackenzie, chief creative officer of FCB/SIX, Toronto.

BEST TV
Winner: Hornbach 'It Seems Impossible. Until You Do It'. A compact epic - and a fun ride built on a true truth. This brand understands and expresses empathy for its users. A classic TV commercial in all the right ways.

Runner-up: Facebook 'Survive - Coogans'. With so many restaurants closed, it's nice to see at least one of their stories well told.

BEST PRINT
Winner: State Street Global Advisors 'The Original'. An incredibly fast and emotive response to the passing of an America visionary. It reinforces the power of the individual - and the power of iconography. I saw this shared on social before I knew it was a brand activation.

Runner-up: VIVA 'Toast'. A smart, simple note on the tension between our photos and our real lives - tethered to a discount message. Hard working!

BEST OUTDOOR
Winner: Ecox 'Emergency Bikes'. One of those powerful, hidden in plain sight-feeling ideas. It pushes at the edges of what we might consider outdoor. But if an advertising innovation can get a paramedic to a critical situation faster, I'm in.

Runner up: Tencent Youth Science Festival 'IMARS Cinema'. Love that this brought epic space experiences to marginalized communities.

BEST INTERACTIVE
Winner: IKEA 'IKEA Product Pose Yoga'. Excellent idea and brand fit. A piece of long form content that's also perfect for slicing, dicing and deploying into zillions of other ad formats. Well-conceived, structured and executed.

Runner-up: No Frills 'Haulin State of Mind'. I could see a brand putting out a track or two and leaving it at that. An entire album? That's called insisting on the joke, and it makes me love No Frills' incredible Haulers platform even more.

Sign up to our newsletters and stay up to date with the best work and breaking ad news from around the world.
Bestadsontv.com, Tue, 22 Sep 2020 03:19:46 GMT