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Bestads Six of the Best Reviewed by Gui Camargos, Creative Director, Ogilvy Singapore

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Each week Bestads picks the very best advertising in the world, in every medium – which is reviewed by a top creative director or team to select their own personal favourites

Bestads Six of the Best Reviewed by Gui Camargos, Creative Director, Ogilvy Singapore

This week's guest judge is Gui Camargos, creative director at Ogilvy Singapore.

BEST TV
Winner: Nike 'The Land of New Football'. Nike ads are Nike ads. And this one keeps up with their legacy. With an amazing production, it surprises and entertains us second after second. And overall, the message of encouraging everyone, no matter who they are or how they play, to play football, the most loved sport globally, feels just right.

Runner Up: Visit Iceland 'Looks Like You Need An Adventure'. The execution is fun to watch, but what really excited me the most was the fact that you can exchange your sweatpants to hiking shoes to go enjoy Iceland now that the country is opening up for tourism. An amazing way to attract people after we all stayed home for so long. I want to get a pair of shoes made from my sweatpants!

BEST PRINT
Winner: Skittles 'Recolour the Rainbow'. Nice way to connect the brand with such a meaningful cause and give more light - and color to it.

Runner Up: HandsAway 'This is Not Consent'. Another cause-related print ad, simple, provoking, attention grabbing and well crafted.

BEST OUTDOOR
Winner: Netflix TRESE 'ABC-ZNN Takeover by Netflix Trese'. I love when life imitates fiction. And to change the sign of a TV network to promote a show, we can only guess how hard it was to pull that one out. And it paid off getting everyone's attention.

Runner Up: World Vision Taiwan 'Forgotten Corners Of The World - miniature exhibition'. Opposite from the Winner, this one shows how being minimal can also get a lot of attention. Very nice insight and craft for a country with almost no problems, to highlight the problems in other parts of the world.

BEST INTERACTIVE
Winner: Change the Ref 'The Lost Class'. While we're still hangover from Cannes, a big contender for next year's arises. Simple and powerful, it gives me that healthy envy of wishing I had done it. If you haven't seen it, do it now.

Runner Up: Azgard9 'CO2AT'. This is just amazing. It's much more than advertising and there should be a law obliging every clothing brand in the world to produce a percentage of their products using that fabric. I hope I get to see this everywhere in a very near future.

Runner Up #2: IKEA 'Cristiano'. IKEA is famous for making topical content that goes viral. And this one is no exception. What I like the most about it is that it costs almost $0 and it needs a really brave client, because all the effort is on them. They've committed to change their famous water bottle's name to Cristiano worldwide. That's how far they are willing to go to get talked about.

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Bestadsontv.com, Tue, 29 Jun 2021 01:38:29 GMT