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Bestads Six of the Best Reviewed by Gabriela Lungu, Global Creative Director, Geometry, UK

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Each week Bestads picks the very best advertising in the world, in every medium – which is reviewed by a top creative director or team to select their own personal favourites

Bestads Six of the Best Reviewed by Gabriela Lungu, Global Creative Director, Geometry, UK

This week’s guest judge is Gabriela Lungu, global creative director at Geometry in the U.K.

BEST TV
Winner: Porta ‘#stayathomebabies‘. If someone had told me yesterday that one could successfully link the lockdown to a hard selling, 100% commercial campaign, using a very humorous tone of voice, I would have said ‘I don’t think so’. This doesn’t seem the time for commercial campaigns, but for brand citizenship and corporate social involvement, and humour can feel very out-of-touch and inconsiderate. And then today I see this ad. Well done. Continue reading on Bestadsontv.com…

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Bestadsontv.com, Wed, 29 Apr 2020 06:29:28 GMT