Bestads Six of the Best Reviewed by Freelancer Adrian Flores
Each week, Bestads picks the very best advertising in the world, in every medium – which is reviewed by a top creative director or team to select their own personal favourites. This week's Bestadsontv.com guest judge is Adrian Flores, a freelance creative director based in New York.
Winner: Rustler's Burger 'Little Red Riding Hood'.
With so many brands forever trying to out worthy each other, sometimes
you just crave a bit of telly that's pure dumb fun designed to put a
smile on your face. A simple idea that's beautifully crafted and
delightfully weird but won't confuse your nan. Wish I'd done it.
Worthwhile mention: Pornhub 'Not my job'.
Personally, I never trust a creative who hasn't pitched a PornHub
activation and/or partnership. Not their best work, but gotta admire
the ambition here. Though it does lag in parts and doesn't land the
reveal very well, it kept me watching to see where they were going to go
next. Looks like it was a lot of fun to make.
BEST PRINT
Winner: Beatnik & Sons 'The Memory Expedition'.
All the other choices in this category seemed to have forgotten that
we're in the business of grabbing people's attention. Odd enough to make
me stop and look, I was left a little confused, but intrigued enough to
want to know more. Kudos to them for getting something so
unconventional sold.
Worthwhile mention: I was trying to figure
out which of the other options I should settle for as our runner up, but
then thought of the group chat roastings I'd get for big upping
something so middle of the road. So instead I've decide to stay true to
my personal brand and hate on them all. No runner up this week.
BEST OUTDOOR
Winner: SangSom 'PORTFUNLIO Matching Art Game'.
An arty rum brand tapping local artist to create a drinking game
designed to make lockdown session more fun, what's not to love? Nice and
pretty, looks like something you'd want to get your hands on.
Worthwhile mention: Herald Sun 'Love Letters With a Word Count'.
Their parochial Boomer readers will love it, but I'm confused as to why
they chose to stick 30 word stories on a billboard campaign, gonna be
hard to take it all in from the car, no?
BEST INTERACTIVE
Winner: Wacoal Thailand 'Ready-To-Go Uniform'.
Helping teens be rebellious seems like a no brainer. Smart twist of a
simple human truth, and delivered with some great little extensions that
give the campaign some good flex.
Worthwhile mention: Project Uni-form.
I guess school uniforms are a big topic in Asia? Nice and bright
execution, I'm guessing the cause is more clearly promoted in the copy
than the visuals.
