This week’s guest judge is Eugene Cheong, former regional chief creative officer at Ogilvy Asia.
BEST TV
Winner: Ad Council, Whatever Gets You Talking.
First, a confession: I stopped following popular music years ago. That
said, I think poetry framed by music is the most powerful idea-delivery
system ever invented. (Small wonder that singer-songwriters from King
David to the Beatles to Billie Eilish are the legends they are.) How do
you enlist youngsters to be each other’s therapists? You teach them, of
course. Not in the finger-wagging way of a schoolmaster, but with a
hipster tone and a way-cool manner that the kids dig. Continue reading on Bestadsontv.com…