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Bestads Six of the Best Reviewed by Eran Nir, CCO, GITAM BBDO, Israel

Trends and Insight 94 Add to collection

Each week Bestads picks the very best advertising in the world, in every medium – which is reviewed by a top creative director or team to select their own personal favourites.

Bestads Six of the Best Reviewed by Eran Nir, CCO, GITAM BBDO, Israel

This week’s guest judge is Eran Nir, chief creative officer at GITAM BBDO Israel.

Winner: NRMA. I admit that I almost lost it. A saccharine movie with a child and the little koala bear, and then… a surprise! and then a brand promise! Not just an advertisement, but a brand that uses agendas, and nothing is more appreciated during these days, at a time when budgets and profits are shrinking and marketers are going missionary just trying to sell sell sell… and instead of this, motivates you to act with a long-term customer appreciation. I was excited. READ MORE…

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