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Bestads Six of the Best Reviewed by Emad Khayyat, Creative Director, VMLY&R Jordan

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Each week Bestads picks the very best advertising in the world, in every medium – which is reviewed by a top creative director or team to select their own personal favourites

Bestads Six of the Best Reviewed by Emad Khayyat, Creative Director, VMLY&R Jordan

This week’s guest judge is Emad Khayyat, creative director at VMLY&R Jordan.

Winner: Unesco 'The Next Normal'. A straightforward factual film that opens our mind towards what normal should look like nowadays. Again, simplicity is key.

Runner-up: Emirates NBD Saudi Arabia 'The Man Who Never Got Anything Back'.

Winner: Movistar Ecuador 'Paris'. A single-minded message translated with a beautiful craft. Well done.

Runner-up: Sala 10 'SIGNS'.

Winner: Medpeople 'The Soap Ad'. A smart way of turning a simple print ad into a useful tool. It shows us that print does not stop at just being a static page in a newspaper.

Runner-up: Burger King 'Homes of the Whopper'.

Winner: Budweiser 'Goals of Kings'.
What an amazing idea. I LOVE IT.
Design: Check.
Craft: Check.
Integration: Check.
Everything: Check.

Runner-up: Red Cross / Ffface / Ministry for Health of Ukraine 'Stay Fit And Keep Your Neck Healthy'.

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