Tue, 21 Dec 2021 07:56:00 GMT
This week's guest judge is Derek Green, executive creative director, R/GA New York.
Winner: Airbnb 'Strangers'. An Airbnb brief asking people to 'try hosting' could have been so boring and straight but this film is anything but. It's based on a lovely insight, beautifully shot and the music/lyrics perfectly compliment the visuals. I so want to stay with those awesome strangers.
Runner up: Staatsloterij 'Share your luck'. This was a tough choice. The Chevrolet film was nice and it made me wonder, why doesn't Chevy make cars like that anymore? But the story of a man, his love for his cuckoo clock bird and the generosity of sharing his possible winning ticket, hit me right in the feels.
Winner: Situation Stockholm 'Payrise'. This is what great print advertising is all about. It's simple, thought-provoking and made me want to buy the publication straight away. Pay rise for everyone who was involved.
Runner up: Unesco '#ReadTheSources Society'. At first glance, I wasn't sure if I wanted to engage with this ad, it looked complex and extremely straight. But once I did, it took me on a journey to discover more about where the source of the news came from and left me wanting to know more. Two thumbs up.
Winner: Interac Corp 'Interac Living Billboards'. A clear billboard framing a real-life image has been done on numerous occasions but this execution took it one step further. It not only invites you into the lives of these people getting back to normal, it helps fund those attractions and charities in the scene they are framing. It's an outstanding bit of doing good for the community rather than saying they are there for the community.
Runner up: WestJet 'A Wish Comes True'. As an Aussie desperately wanting to get back home to see family and friends, I took great joy in watching all of those people getting the chance to see their loved ones thanks to WestJet.
Winner: League Against Cancer 'The League Among All Leagues'. The best ideas are always the simple ones. Getting a famous player to claim that he's switching to a new league and once the media jumps on it, announces it's to the League Against Cancer... pure genius.
Runner up: Heinz / Call of Duty: Warzone Pacific 'Hidden Spots'. Brands try to get themselves into the gaming world but quite often get it wrong. However, Heinz 'Hidden Spots' has executed it beautifully by helping gamers, not interrupting them. It's a great idea and holds true to the brand's belief - find more magic at meal time.
Winner: FPC Peruvian Cancer Foundation 'Ruining Lyrics To Help'. I love it how this idea stretches the boundaries of the 'radio' category, crossing into other social media platforms. It's a great insight into the mighty K-Pop army and a very clever way to tap into their behaviour, and all for a fabulous cause.
Runner up: Plico 'Renewed'. This is a recycling ad and it feels like Iâve seen something similar before. But I like it. This Plico ad is so simple and easy to understand, the average person will get it instantly and most importantly, remember the importance of recycling when it comes to the Plico brand.