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Bestads Six of the Best Reviewed by Bill Yom, Chief Creative Officer, Jung von Matt HANGANG, Seoul

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Each week Bestads picks the very best advertising in the world, in every medium – which is reviewed by a top creative director or team to select their own personal favourites

Bestads Six of the Best Reviewed by Bill Yom, Chief Creative Officer, Jung von Matt HANGANG, Seoul

This week's guest judge is Bill Yom, chief creative officer and managing partner, Jung von Matt HANGANG, Seoul.

Winner: Touch by Mastercard 'Spotlight'. I feel literally touched when I first saw this commercial. The product benefit harmonised perfectly with the simply idea of the film, which is also well executed.

Runner up: Head & Shoulders 'Heavy Shoulders'. The writing and execution is nice and emotional. Though I like the message, I am struggling a bit with the brand and product. Anyways, well done.

Winner: District of Animal Protection and Wellness 'Cat Reborn'. The Art Direction is eye catching and unexpected. Love the simple idea and strong message.

Runner Up: Nothing.

Winner: McDonald's 'Take Away Your Take Away'. Nice approach to emphasise the waste-topic. As a responsible Big Mac fan, I like the idea, so I don't need to discuss further waste issues. The creative usage of the logo is smart and impactful at the same time.

Runner Up: Sorry. No runner up.

Winner: Volvo C40 Recharge 'Inside The Socket'. Smart and Simple to create an interactive experience with the socket. It doesn't need to be complicated for the sake of the usage of any tech.

Runner Up: No runner up.

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