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Bestads Six of the Best Reviewed by Bernardo Romero, Chief Creative Officer, The Bloc, New York

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Each week Bestads picks the very best advertising in the world, in every medium – which is reviewed by a top creative director or team to select their own personal favourites

Bestads Six of the Best Reviewed by Bernardo Romero, Chief Creative Officer, The Bloc, New York

This week's Bestadsontv.com guest judge is Bernardo Romero, Chief Creative Officer at The Bloc, New York.

BEST TV
Winner: Winrox 'Train to Busan'. Yes, we need more laughs. And perhaps less TV Ads with empty streets and hopeful voice overs.

Runner-up: Volkswagen 'Flower delivery'. Simple and charming.

BEST PRINT
Winner: Guinness 'Clouds'. Timely use of their tagline.

Runner-up: Cathay Pacific 'In Home Safety Card'. With Air travel passengers down by 95%, keep them engaged.

BEST OUTDOOR
Winner: PSA 'Being Black is Not a Crime'. Ditto.

Runner-up: Meter Group 'Made in Fukushima'. Beautifully made.

BEST INTERACTIVE
Winner: Ford 'Racing Stories'. Great use of social media.

Runner-up: Burger King 'Lockdown Whopper'. Another cool "free whopper" BK idea.

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lbbonline.com, Tue, 16 Jun 2020 01:12:31 GMT