Tue, 18 May 2021 00:47:48 GMT
This week's guest judge is Aste Gutierrez, creative director at Droga5, New York.
I feel our industry has never been more cluttered.
So my criteria was simple: Did it spark joy for me?
Winner: Guinness 'Looks Like Guinness'. Loved the simplicity. Love when a big-ass brand makes an ad only they could make. Loved how it iterates on GTCTTWW. Loved it nails the now, while hailing from a timeless human observation. Loved just watching it.
Winner: TikTok 'Songkran Stranger'. Pete! I can smell him. What I loved most was how clear it is on what it is, and how confident it is in that vision. It did recall things we've seen before-a bit of Beauty Inside, Swipe Night, Pete's own Time to Time, Pandakekoks (very deep cut)-but for me, it was executed with such beauty, verve, and elan that it was still a joy to watch.