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Bestads Six of the Best Reviewed by Anupama Ramaswamy, ECD, Dentsu Impact, India

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This week's guest judge is Anupama Ramaswamy, executive creative director, Dentsu Impact, India.

Bestads Six of the Best Reviewed by Anupama Ramaswamy, ECD, Dentsu Impact, India
BEST TV
Winner: Samsung Ostrich. The simplicity of the idea makes it a winner hands down. The craft is so visible and the emotional value proposition is just so right for the product. But hey then, you put a cute animal like an ostrich and then on top of that you make it fly? You had me at hello.

Runner-up: Anchor Inside-Out. Well I actually liked all the spots, I liked this particular spot for coming up with something so innovative. To use Harry Baker and his unique rhyming prose to talk about benefits of milk, mix it with stills, 3D and film definitely gave it an executional edge. Had to be runner up. I can watch it as many number of times and still wouldn't get bored. READ MORE...
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Bestadsontv.com, Wed, 12 Apr 2017 02:00:13 GMT