Bestads Six of the Best Reviewed by Anupama Ramaswamy, ECD, Dentsu Impact, India
This week's guest judge is Anupama Ramaswamy, executive creative director, Dentsu Impact, India.BEST TV
Winner: Samsung Ostrich.
The simplicity of the idea makes it a winner hands down. The craft is
so visible and the emotional value proposition is just so right for the
product. But hey then, you put a cute animal like an ostrich and then on
top of that you make it fly? You had me at hello.
Runner-up: Anchor Inside-Out.
Well I actually liked all the spots, I liked this particular spot for
coming up with something so innovative. To use Harry Baker and his
unique rhyming prose to talk about benefits of milk, mix it with stills,
3D and film definitely gave it an executional edge. Had to be runner
up. I can watch it as many number of times and still wouldn't get bored. READ MORE...view more - CreativeBestadsontv.com, Wed, 12 Apr 2017 02:00:13 GMT