This week’s guest judges are Adam Chiappe (right) and Matt Saunby (left), creative founders of new agency 2050 London.
BEST TV
Winner: Skittle Dips ‘Yogurt Boy‘.
Some pretty BIG ads here to choose from. Epic budgets, epic time
lengths, epic casting. But for us, the most epic was just 40 seconds and
a cast of three. We loved this spot, watched it five times and found
something new to laugh at every time. Brilliantly cast, brilliantly
directed and brilliantly original.
Client: “So my consumer is a spoilt, entitled, unlikeable brat, who has a lack of respect for his older employee and is mentally bullying him. My product is depicted by a grotesque, monstrous, wheezing abomination hidden in the cellar. And we are filming it in a very unnerving manner like The Shining. And you say this is going to be funny, and sell product?”
Brilliant clients, working with brilliant agencies get brilliant work.
Runner up: Australian Lamb ‘Lambalytica‘. Fusing Cambridge Analytica with lamb is a tasty idea. But it would need more than mint sauce to have beaten Skittles. READ ON…