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Bestads Six of the Best Reviewed by Adam Bodfish, ECD, McCann Central, UK

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Each week Bestads picks the very best advertising in the world, in every medium – which is reviewed by a top creative director or team to select their own personal favourites

 Bestads Six of the Best Reviewed by Adam Bodfish, ECD, McCann Central, UK

This week’s guest judge is Adam Bodfish, executive creative director, McCann Central, the UK’s largest integrated agency.

Winner: RUHR: Don’t miss this chance again. I haven’t seen it done that way before. You could apply this thinking to a lot of things recently. Like shopping for toilet rolls. But it’s also the lens I’ve tried to judge this week’s work on. The first winner is this story of a hapless businessman. It’s considered, it’s funny, and it’s clever. Unlike said toilet roll shoppers.

Runner-Up: NRL: Simply the best. Having spent a few years out in Australia, I appreciate the love of a beautiful game played by some not-so-beautiful individuals. This spot, however, is pretty good-looking. A nod to some iconic moments from the past three decades, it’s guaranteed to raise not only a knowing smile but also the odd neck hair. Continue reading on…

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