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Bertolli Recruits LOLA MullenLowe to Lift Thanksgiving Dinner to a New Level 

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LOLA MullenLowe gives the world's favourite olive oil a boost with its latest campaign

Bertolli Recruits LOLA MullenLowe to Lift Thanksgiving Dinner to a New Level 

LOLA MullenLowe has been selected as the lead advertising agency for Bertolli Olive Oil, the pioneering exporter that has become the number one olive oil in the world. 

LOLA MullenLowe has been tasked with planning and developing a creative strategy for the international marketplace with specific emphasis on the United States.

Its first campaign has highlighted the quality of Bertolli and how much better food tastes even when simply drizzled with this fine olive oil, elevating staples as basic as potatoes and tomatoes to new heights of flavour. This is a notion that continues into this Thanksgiving season to bring Bertolli to the table for one of America’s most beloved holidays. 

“We are thrilled to have the opportunity to work with Bertolli and help them achieve their business objectives in the global marketplace,” said Miguel Simoes, CEO of LOLA MullenLowe, Spain. “Right away we felt a connection with the team and the company values and we know that, together, we will deliver results and enjoy the process along the way.”

Bertolli Olive Oil was born in Tuscany in 1865. Over its 155-year history it has been established as the market leader in olive oils thanks to its maker’s commitment to high quality and clever innovation. It is now sold in more than 40 countries and has an abiding following.

LOLA MullenLowe is known for helping to build brands across the world market and offers extensive expertise in consumer insights and business solutions in the food sector, coupled with creative and strategic excellence.

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Agencia: LOLA MullenLowe, Madrid

Marca: Bertolli

Sector: Alimentación

Campaña: Thanksgiving (#ElevateYourEveryMeal)

Marketing Director: Francisco Rionda

Marketing Manager: Daniel Esteban

Director Creativo Ejecutivo: Tomás Ostiglia

Directores Creativos: Manuel Castillo, Enrique Torguet

Head of Global Innovation: Jordi Llinares

Brand Creative Lead: María García Campos

Dirección de Arte: Talia Villena

Redactor: Germán Rivera

Director Planificación: Lucas Rodríguez

Director de Negocio: Tom Elliston

Directora de Cuentas: Antonio Martín

Supervisor de cuentas: Oscar Fernández

Producer: Felipe Calviño, Diego Baltazar

Productora: Pueblo

Realizador: Andrés Salmoyraghi

Productor ejecutivo: Toni Martinez

DOP: Paco Femenía

Música: Calequi

Posproducción: Serena

Sonido: Iberian Media

Agencia de medios: Miami

Genres: People, Dialogue

Categories: Food, Cooking ingredients

LOLA MullenLowe, Wed, 18 Nov 2020 17:17:27 GMT