If we learned anything from the pandemic, it’s that life is short, and there’s no time like right now to go out and live exactly the life you’ve always dreamed about. Selling your home - that’s just step one to finding your next, best life.
BBDO Minneapolis' newest campaign for Berkshire Hathaway HomeServices encourages people to imagine “what tomorrow would look like if you sold your house today” and shows the different realities the featured clients could have depending on their real-estate choice.
Shot to highlight the fact there are multiple potential realities for all of us, each spot follows a different family from empty-nesters to a new-traditional family to a young couple. Spots all sign off with the line “When you’re ready for whatever comes next, we’ll help you get there.”
Targeting affluent consumers looking to sell or buy their home in the next 12 months, the campaign lives in varying length video, print and social posts.
Berkshire Hathaway HomeServices is a global residential real estate brokerage franchise network with more than 50,000 real estate professionals and nearly 1,500 offices across 12 countries including, the U.S., Canada, Mexico, Europe, the Middle East, The Bahamas, and India. In 2021, the Berkshire Hathaway HomeServices global network represented more than $179.9 billion (USD) in real estate sales volume. The network, among the few organizations entrusted to use the world-renowned Berkshire Hathaway name, brings to the real estate market a definitive mark of trust, integrity, stability, and longevity.