Tue, 17 Sep 2019 13:36:20 GMT
Berghaus has launched their Autumn Winter range with an impressive digital and social campaign that’s bolstered by out of home.
Engaging a number of photographers sourced from Instagram to act as brand ambassadors. The setting of the Isle of Skye was chosen as it was known and loved by the photographers.
The shoot saw the photographers briefed before sunrise on location, before getting out for the day, kitted out in Berghaus, with their group of friends to shoot and enjoy the landscape, capturing both inspirational shots and more detailed, close in shots highlighting the Berghaus clothing.
Keen to reach their audience in their native and digital environment, the campaign will run on social channels where the Berghaus audience seek inspiration plus targetted large scale out of home sites. Each shot captures the true grit and wildness of the epic outdoors, with a tone of voice that is both characterful and irreverent.
Kev McFadyen brand director at, Berghaus said: “We want to inspire people to get outdoors so we collaborated with a community of photographers to help make that happen; capturing real groups of friends to demonstrate the very real benefits of time spent outdoors. We know our consumers seek escape in digital and social spaces so that’s where we’ll bring these authentic stories to life - landing the powerful message that it’s time to grab your Berghaus, it's time get out.”
Jim Thornton, deputy executive creative director, added: “We wanted to show people in authentic, real-life situations, enjoying everything the outdoors has to offer. and who better than people who do that anyway, like landscape painters and photographers? Berghaus has always been an antidote to fads, and a constant throughout changing turbulent times. It's smart, stylish, clothing that does exactly what it's supposed to - keep you dry and warm so you can make the most of your time getting out.”view more - Creative
Deputy ECD: Jim Thornton
Creatives: Abigail Williams and Matt Holmes
Photographers: Sarah Rodgers Hamish Morrison Simon Hird
Integrated Producer: Doris Tydeman
Business Director: Bridget Limbrey
Other agencies: media com Manchester