Outdoor clothing and equipment manufacturer Berghaus has launched a new campaign which evolves from 2018’s successful and celebrated ‘Time to Get Out’ platform, in which up-and-coming local painters were commissioned to capture their scenic escape in oils.
This year, Berghaus is applying the same principles of championing undiscovered talent but this time through the realm of photography.
Working with VCCP, Berghaus engaged a number of photographers sourced from Instagram to act as brand ambassadors. Two locations were chosen for each of the seasonal campaigns – the Lake District (Spring/Summer) and the Isle of Skye (Autumn/Winter). Both locations were chosen as they are known and loved by each photographer.
Each shoot saw the photographers briefed before sunrise on location, before getting out for the day, kitted out in Berghaus, with their group of friends to shoot and enjoy the landscape, capturing both inspirational shots and more detailed, close in shots highlighting the Berghaus clothing.