Bentley Motors Inc. Renames Iris Experiential Agency of Record

Iris are thrilled to continue its work, for the next three years, with Bentley Motors, Inc. as its Experiential Agency of Record, and to expand its partnership with the team as its new Public Relations Agency of Record. Since 2015, Bentley and Iris have created unforgettable experiences for Bentley owners and automotive enthusiasts alike; from the Home of Bentley experience in Monterey, to the 100-vehicle parade celebrating the Bentley Centenary in New York City – an activation that won the US Drum Automotive Campaign of the Year. Through 2020, we pivoted with the team from larger scale experiences to intimate settings, without losing sight of sale goals.

“We are excited to continue and expand our partnership with Iris as we look to meet our ambitious marketing and PR goals here in the Americas,” Erin Bronner, sr. manager, communications and brand experience, Bentley Motors Inc.

As part of the expanded remit, we partnered with luxury experts Shadow, who will create even more connections in new spaces. With this partnership, combined with our talented team and visionary clients, Iris is well-positioned to drive Bentley forward for its next 100 years, and we are honoured to have been chosen for the journey.