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Benjamin Moore Unleashes Fenway Park’s Green Monster to Little League Grounds

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Whitehouse Post cuts TVC and Web Film for campaign by The Martin Agency

Benjamin Moore Unleashes Fenway Park’s Green Monster to Little League Grounds

Whitehouse Post editor Barney Miller teamed up with The Martin Agency to cut two exciting spots celebrating the launch of Benjamin Moore’s new Fenway Collection. The campaign includes both a TV commercial and a web film, and debuts a paint color matching that of the ballpark’s legendary left field wall, the Green Monster.





In the web film “Monster Surprise” a little league team discovers that their home field has been repainted to look like the Green Monster at Fenway Park, while the TV spot “Bring It Home” playfully jumps between familiar neighborhood sights that have been painted in that famous shade of Monster green. And for every gallon purchased, Benjamin Moore will help to renovate youth league ballparks throughout the Boston area. Both spots were directed by Element’s Alec Sutherland and feature the Red Sox’s signature song, “Dirty Water” by The Standells.



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Offline

Edit Assistant: Matt Schaff

Edit Company: Whitehouse Post

Editor: Barney Miller

Executive Producer: Lauren Hertzberg

Producer: Melanie Klein

Post Production / VFX

Executive Producer: Frank Devlin

Post Production Company: Carbon VFX

Senior Producer: Paul O’Beirne

2D Lead: Matt Reilly

Client

Advertiser: Benjamin Moore

Production Company

Director: Alec Sutherland

DOP: Mark Schwartzbard

Production Company: Element

Production Manager: Mark Hankey

Creative Agency

Creative Agency: The Martin Agency

Chief Creative Officer: Joe Alexander

Copywriter: Justin Bajan

Executive Producer: Christina Cairo

Producer: Liza Miller

Genres: People

Categories: Home Appliances, Decorating

Whitehouse Post - US, Thu, 14 Aug 2014 10:58:33 GMT