Benchmark Yourself: The 10 Most-Viewed Campaigns of 2020

With 2020 (finally) coming to a close, now is the perfect time to reflect on some of the most popular campaigns featured on LBB this year. From timely PSAs to Snoop Dogg delivery, we’ve seen a real variety of work grace the top 10 list, offering an insight into what readers have found most engaging in a year like no other. 

We're incredibly excited to announce that this information is now easy to find for all. Did you know that LBB has launched a new tool on the site (free for all members), allowing you to really dig into all the data not only on your own stories, but every story published on LBB. By logging in and visiting the ‘Data’ section on your dashboard, you can find out how many views all your articles have had and their growth over time. If you manage multiple offices you can compare them and even benchmark them against your peers and competitors by looking at who the most viewed companies are and what the most viewed news stories are. The huge benefit of this being is to see which content is working for you, what topics get viewed most and allow you to refine your marketing strategy. We have always been transparent with the number of views on our stories, profiles and archive. We believe it’s the best way to know what content is really getting traction. With this tool, you can truly benchmark your progress against competitors and refine your content, making it the most engaging it can be. 

10. Brrr! Coors Light Freshens Things Up with a Freezing Snow Swim

9. Satirical PSA Imagines Honest Conversations between Abraham Lincoln and Donald Trump

8. UK Government Campaign Urges Public to ‘Stay Home, Protect the NHS, Save Lives’

7. Lloyds Bank Moves Forever Forwards in Stunning Spot from adam&eveDDB

6. John Cena Leads a Stampede of Purple Cows in Experian Spot

5. Snoop Dogg Gets Delivery Like a G in Just Eat's Latest Campaign

4. Lynx Africa Sparks Nostalgic Memories for Mad Cap 25th Anniversary Spot

3. Change is a Team Sport in adidas Originals Ad Directed by Jonah Hill

2. AT&T Enlists Some Famous Mouths for Google Assistant Voice Remote Spot

1. Little Girl Shows off Her Swagger in NatWest MoneySense Campaign

If you’d like any more guidance on how to access your own data get in touch with any member of our team or email support@lbbonline.com. If you want to step it up a gear, we also have a dedicated strategy and content writing team at LBB Lab. The Lab help write effective, engaging press releases, opinion pieces and interviews that help companies across the creative industries build their brand and gain a greater share of voice.  You can find more information here, or email: phoebe@lbbonline.com.