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Ben Strebel Redefines Healthy for Health Insurer Atupri

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Ben Strebel’s film with agency Scholz & Friends (CH) offers a different definition to wellbeing

Ben Strebel Redefines Healthy for Health Insurer Atupri

Ben Strebel’s film for Health Insurer Atupri, aims to redefine what it means to be healthy.

This campaign devised by agency, Scholz & Friends (CH), offers a different definition of wellbeing that speaks to the individual. There is no blanket approach to health, rather we all need to do what is good for us, be that laughter, love, feeling confident in who we are or chasing that next ramp. This powerful idea is captured in photographic black and white with a visceral intimacy to its subjects. 

Rather than an insurance company that prescribes what it means to be healthy, it puts the diverse individual needs of their customers at the heart of their holistic ethos.  

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Advertiser: Atupri

Creative Agency

Creative Agency: Scholz & Friends

Creative Director: Christian Vosshagen, David Fischer

Art Director: Luca Stancheris

VO Copy: Adam Fish

Production Company

Production Company: Rosas & Co Films

Executive Producer: Nadia Rosasco

Director: Ben Strebel

Producer: Beate Ehlert

DOP: Benjamin Todd

1st AD: Fabian Niklaus

Production Designer: Robin Fessel

Casting Director: Laura Rindlisbacher

Costume Designer: Linda Harper

Make Up: Michelle Oberholzer


Editor: Bela Adami

Post Production / VFX

Post Production Company: Electric Theatre Collective / Das Alte Lager

Colourist: Jason Wallis


Music: Filip Sijanec


Sound Company: Jingle Jungle

Sound Designer: Gregor Rosenberger

Genres: People, Storytelling

Categories: Medical Insurance, Healthcare and Wellness

Biscuit UK, Wed, 17 Feb 2021 11:39:51 GMT