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Ben Pearce Promo 'What I Might Do'
08/10/2013
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Black Dog director James Copeman turns ordinary people into dancing divas
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Black Dog director James Copeman invites a group of ordinary people to bust a move to the UK’s most Shazam-ed track with the video for Ben Pearce’s “What I Might Do.”  The promo unfolds like a casting call with no real criteria except to feel the music, resulting in a fast and colorful display of regular people of all shapes, sizes and dancing abilities unashamedly grooving against the set’s mint green backdrop.

 

The spirited visual is a people-watcher’s dream; as we get to see these stranger’s colorful personalities emerge with their movements, which range from pirouetting to voguing to popping-and-locking.  Copeman’s visuals celebrate the track’s synth lines and body-moving beats, and leave the viewer smiling and laughing, and more than likely, dancing along in their chair.

 

 

Watch the video here: http://www.youtube.com/watch?v=FcKzmy02Kpo#t=29

Credits: 

Artist: Ben Pearce
Track: What I Might Do
Label: Under The Shade/MTA Records

Commissioner: Caroline Clayton
Production Company: Black Dog Films
EP: Svana Gisla
Director James Copeman
DOP: Charlie Herranz
Producer Jacob Swan Hyam
Casting Director: Kharmel Cochrane
Stylist: Sarah Marie Collins
Hair/ make up: Jojo Copeman
Editorial Company: Cut + Run
Editor: Nathan Perry-Greene
Color: The Mill
Colorist: James Bamford

Credits