Work Editorial’s rising star Ben Jordan has landed state side, launching his U.S adventure with two prolific spots for brand icons Adidas and Pepsi. What’s more the latter is airing during the Super Bowl, giving Mr Jordan a fitting welcome to the U.S.
On his recent Adidas spot for Brams Coppen he comments that “football...errm I mean Soccer always gets my attention. Being a sports nut I love working on jobs that get people buzzing about a player or an event. Back in the day watching the old Nike Football spots ... the cage, good vs evil, airport, even the Air Jordan's.. they were what inspired me and my generation. This script I felt was Adidas stepping up to the mark and showing their muscle, so it was exciting to be a part of”.
Cutting his teeth under editing giant Rich Orrick, Ben has worked his way up within the company in London before moving to New York to join the U.S roster. His career high-lights (in his words) have been cutting his ‘first feature film with Miss MJ Delaney (Powder Room) and editing along side Rich on Nike ‘Write The Future in 2010.’ The highly com-mended spot for Nike went on to win the Film Grand Prix at Cannes in 2011 and according to Mindshare got over 1.9 billion online page impressions and over 40 million online views.
In addition to working with Adidas and Pepsi, Ben recently edited Chevy ‘Broken Fence’ . “I loved Collaborating with Fredric on this one, his innovative style of film making and his focus on detail made this project a unique experience…”
He adds that ‘I’d love to tell you more about the upcoming Super Bowl Spot but I wouldn’t want to get sued, it’s all very hush, hush!’. We can tell you, however, that the spot is Jor-dan’s first during this February’s iconic sporting event and that working on the spot has further whet this sporting editor’s appetite for more of the same!
Jordan comments that he ‘loves New York.…everyday I have to pinch myself’ adding that ‘the polarity between working in the U.S and the U.K is closing. The best relationships are the director-editor/creative-editor teams, where you can finish each others sentences ….'
As for the UK, surely he misses home a little?? “I love it here but I do miss Fish & Chips Fridays, Arsenal and Cadbury’s chocolate!’.
When asked if he has any advice for youngsters working their way up, he simply com-ments ‘the moral is plain. Avoid, if possible, being bored yourself or boring others.... never losing your enthusiasm’ and finally ‘Be yourself; everyone else is already taken.’